Northwest Checking
Banking
Campaign
Client
Northwest Bank
Project
Free checking is about avoiding the hassle of hidden fees and account minimums. To engage the target audience in a not-so-exciting topic, we developed a strategy that featured money, expertly folded into origami animals to illustrate how customers perceptions of money can be manipulated. In this case from something negative into a positive experience.
Role
Art Direction, Execution
No items found.
